4 Planning Tips to Increase your Success at Boat Shows
Boating is more than a pastime at the Lake of the Ozarks, it's a lifestyle! As such, boat shows are a rather large event that draws crowds from all over the country. For marine dealers and other marine-based companies, attending and successfully executing these events is imperative for future business. Poly Lift Boat Lifts is a proud exhibitor at many of these boat shows, showcasing the best boat lifts and dock accessories at the Lake of the Ozarks. We're here today to give you 4 tips that will help you plan your next boat show!
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| Photo Credit: FunLake |
Plan Sooner, Not Later
It's a good rule of thumb to begin planning for your upcoming boat show roughly 2-3 months out. While this may sound like an ample amount of time, you'll likely run into some holdups along the way that will have you thankful that you got a head start. When preparing for your boat show, creating (or modifying) your boat show checklist. Your checklist should include tasks, deadlines, and budgets. Also, be sure to establish and schedule an invitation strategy or campaign - you'll want there to be a high turnout since you're spending valuable time and resources preparing for this event.
Create a Tangible Action Strategy for your Team
You'll notice a higher rate of success at your boat shows when your team is all informed and on the same page. Creating some form of "boat show manual" for your team prior to the event can get everyone up to speed and united on their efforts as a team. This guide can include such things as showtimes, display layout, staff placement, uniform regulations, buying/selling information and strategies.
Train with Salespeople
Since your salespeople will likely be the primary point of contact during the event, it's important that they understand all of your products, services, pricing, and strategies. This ensures that they are performing at their highest capacity at the event. When it comes to training sessions with your salesforce, it's advised to implement some form of training videos, role reversal practice, written sales pitches for review, and pricing recaps. Prior to the start of the event, a sales meeting can help focus your team and ensure that everyone is working towards the same goal, with the same information.
Invite your Clients!
Since you'll be spending many valuable hours and resources to prepare and execute this event, you'll want to have the largest turnout possible. Creating an invitation strategy or campaign for your existing clients can be an impactful way to increase headcount at an event. When it comes to drawing a crowd, you can utilize local radio, social media and web-based channels, as well as printed marketing materials. If you don't currently have the capabilities for such marketing, consider hiring a local agency to handle it for you! The return on your investment here can be huge!
As you can see, these few simple tricks can have a huge impact on your success at boat shows. Many of these are good tactics to do on a recurring basis just to ensure your team is functioning as a unit and following the same goal. Poly Lift Boat Lifts can't wait to showcase our boating products to you during the next boat show. Until then, Happy New Year!
www.PolyLift.com
Poly Lift® Sunrise Beach
17163 N. State Hwy. 5
Sunrise Beach, MO 65079
573-374-6545
Poly Lift® Osage Beach
3864 Osage Beach Pkwy
Osage Beach, MO 65065
573-693-9277
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