If you know anything about Lake of the Ozarks, you know that boating is a pastime in this area. Along with that, boat shows are large events that draw crowds from all over the country. For marine dealers and other marine-based companies, attending and successfully executing these events is imperative for future business. Poly Lift Boat Lifts is a proud exhibitor at many of these boat shows, showcasing the best boat lifts and dock accessories at the Lake of the Ozarks. We are here today to provide some ways that will help you plan for success at your next boat show!
Photo Credit: Fun Lake
Plan, Plan, Plan
It is a good rule of thumb to begin planning for your upcoming boat show roughly 2-3 months out. While this may sound like an ample amount of time, you will likely run into some hindrances along the way that will have you thankful that you got a head start. When preparing for a boat show, it is important to create (or modify) your boat show checklist. Your checklist should include tasks, deadlines, and budgets. Be sure to establish and schedule an invitation strategy or campaign because you will want there to be a high turnout since you are spending valuable time and resources preparing for this event.
Create a Tangible Action Strategy for your Team
You will notice a higher rate of success at your boat shows when your team is all informed and on the same page. Creating some form of "boat show manual" for your team prior to the event can get everyone up to speed and united on their efforts as a team. This guide can include such things as showtimes, display layout, staff placement, uniform regulations, buying/selling information and strategies.
Train with Salespeople
Since your salespeople will likely be the primary point of contact during the event, it is important that they understand all of your products, services, pricing, and strategies. This ensures that they are performing at their highest capacity at the event. When it comes to training sessions with your salesforce, it is advised to implement some form of training videos, role reversal practice, written sales pitches for review, and pricing recaps. Prior to the start of the event, a sales meeting can help focus your team and ensure that everyone is working towards the same goal, with the same information.
Invite your Clients!
Since you will be spending many valuable hours and resources to prepare and execute this event, you will want to have the largest turnout possible. Creating an invitation strategy or campaign for your existing clients can be an impactful way to increase headcount at an event. When it comes to drawing a crowd, you can utilize local radio, social media and web-based channels, as well as printed marketing materials. If you do not currently have the capabilities for such marketing, consider hiring a local agency to handle it for you! The return on your investment here can be huge!
Photo Credit: Fun Lake
When preparing for a boat show, these few simple tricks can have a huge impact on your success. Many of these are good tactics to do on a recurring basis just to ensure your team is functioning as a unit and following the same goal.
Poly Lift Boat Lifts cannot wait to showcase our
boating products to you during the next boat show!
Our staff has been responsible for several engineering advances within the boat lift industry!www.PolyLift.com
Poly Lift® Sunrise Beach
17163 N. State Hwy. 5
Sunrise Beach, MO 65079
573-374-6545
Poly Lift® Osage Beach
3864 Osage Beach Pkwy
Osage Beach, MO 65065
573-693-9277
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