BOAT SHOW, HERE WE COME!
Boating is more than a pastime at the Lake of the Ozarks, it's a lifestyle! Poly Lift Boat Lifts is a proud exhibitor at boat shows, showcasing the best boat lifts and dock accessories at the Lake of the Ozarks. With only one boat show in Kansas City this year, ensuring you make the biggest impact at a single show is of the utmost importance. The crowd should be larger than ever and you will need to be at your best, presenting your best to stand out from the rest!
Plan Sooner, Not Later
It's a good rule of thumb to begin planning for your upcoming boat show roughly 2-3 months out. While this may sound like an ample amount of time, you'll likely run into some holdups along the way that will have you thankful that you got a head start. When preparing for your boat show, creating (or modifying) your boat show checklist. Your checklist should include tasks, deadlines, and budgets. Also, be sure to establish and schedule an invitation strategy or campaign - you'll want there to be a high turnout since you're spending valuable time and resources preparing for this event.
Action Strategy for your Sales Team
You'll notice a higher rate of success at your boat shows when your team is all informed and on the same page. Creating some form of "boat show manual" for your team prior to the event can get everyone up to speed and united on their efforts as a team. This guide can include such things as showtimes, display layout, staff placement, uniform regulations, buying/selling information and strategies.
Train with Sales Team
Your salespeople are the primary point of contact during the event, it's important that they understand all of your products, services, pricing, and strategies. This ensures that they are performing at their highest capacity at the event. When it comes to training sessions with your salesforce, it's advised to implement some form of training videos, role reversal practice, written sales pitches for review, and pricing recaps. Prior to the start of the event, a sales meeting can help focus your team and ensure that everyone is working towards the same goal, with the same information. Teamwork!!
Invite your Clients, Friends & More!
Since you'll be spending many valuable hours and resources to prepare and execute this event, you'll want to have the largest turnout possible. Creating an invitation strategy or campaign for your existing clients can be an impactful way to increase headcount at an event. When it comes to drawing a crowd, you can utilize local radio, social media and web-based channels, as well as printed marketing materials. If you don't currently have the capabilities for such marketing, consider hiring a local agency to handle it for you! The return on your investment here can be huge!
These practices are not only great for a boat show but for day-to-day sales as well. Being consistent with a common goal helps everyone reach their full potential. Being successful at an event gives your sales team a boost, brings visibility to your product and showcases the best you company has to offer. Poly Lift Boat Lifts, a leader at Lake of the Ozarks, fully understands taking advantage of each opportunity.
It's a good rule of thumb to begin planning for your upcoming boat show roughly 2-3 months out. While this may sound like an ample amount of time, you'll likely run into some holdups along the way that will have you thankful that you got a head start. When preparing for your boat show, creating (or modifying) your boat show checklist. Your checklist should include tasks, deadlines, and budgets. Also, be sure to establish and schedule an invitation strategy or campaign - you'll want there to be a high turnout since you're spending valuable time and resources preparing for this event.
Action Strategy for your Sales Team
You'll notice a higher rate of success at your boat shows when your team is all informed and on the same page. Creating some form of "boat show manual" for your team prior to the event can get everyone up to speed and united on their efforts as a team. This guide can include such things as showtimes, display layout, staff placement, uniform regulations, buying/selling information and strategies.
Train with Sales Team
Your salespeople are the primary point of contact during the event, it's important that they understand all of your products, services, pricing, and strategies. This ensures that they are performing at their highest capacity at the event. When it comes to training sessions with your salesforce, it's advised to implement some form of training videos, role reversal practice, written sales pitches for review, and pricing recaps. Prior to the start of the event, a sales meeting can help focus your team and ensure that everyone is working towards the same goal, with the same information. Teamwork!!
Invite your Clients, Friends & More!
Since you'll be spending many valuable hours and resources to prepare and execute this event, you'll want to have the largest turnout possible. Creating an invitation strategy or campaign for your existing clients can be an impactful way to increase headcount at an event. When it comes to drawing a crowd, you can utilize local radio, social media and web-based channels, as well as printed marketing materials. If you don't currently have the capabilities for such marketing, consider hiring a local agency to handle it for you! The return on your investment here can be huge!
Our staff has been responsible for several engineering advances within the boat lift industry!
www.PolyLift.com
www.PolyLift.com
Poly Lift® Sunrise Beach
17163 N. State Hwy. 5
Sunrise Beach, MO 65079
573-374-6545
Poly Lift® Osage Beach
3864 Osage Beach Pkwy
Osage Beach, MO 65065
573-693-9277
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